UAE-based iQUBE.APP, an AI-driven sustainability intelligence platform, has partnered with Applied Renewable Technologies (ART) to launch AI-powered sustainability and renewable energy platform for film production.

This pioneering initiative integrates AI-driven ESG (Environmental, Social, and Governance) compliance, real-time carbon tracking, and hybrid renewable energy solutions, empowering film studios, production houses, and streaming platforms to achieve net-zero emissions while maintaining financial competitiveness.

With the global film industry generating over 200 million metric tons of CO₂ annually, the iQUBE.APP–ART collaboration positions the UAE as a leader in sustainable filmmaking. By replacing diesel dependency, optimizing energy use, and ensuring compliance with UAE, EU, and Hollywood net-zero mandates, this platform is set to transform desert-based film production and beyond.

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The UAE’s Desert Landscapes: A Cinematic Treasure

The UAE has solidified its status as a global filmmaking hub, with its vast, otherworldly deserts serving as backdrops for major blockbusters.

Films like Dune (2021, 2024) turned the Liwa Desert into the fictional planet Arrakis, while Mission: Impossible – Dead Reckoning Part One (2023) showcased Abu Dhabi’s skyline. Other hits, including Star Wars: The Force Awakens (2015), Furious 7 (2015), and Star Trek Beyond (2016), have also leveraged these stunning locations. Supported by incentives like twofour54’s 30% cash rebate program, the UAE attracts top-tier productions.

However, the environmental impact of filming in fragile desert ecosystems has sparked concerns—concerns this partnership directly addresses with sustainable, tailored solutions.

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“Productions in the UAE’s deserts can now meet their environmental goals without compromise, our platform makes sustainability seamless, even in the harshest conditions.”

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A New Standard for Film Production

The partnership introduces a transformative model for the industry:

• AI-Powered Sustainability Intelligence: Real-time emissions monitoring and automated compliance tools for proactive environmental management.

• Power Hub Hybrid Renewable Energy: Modular solar and battery systems reducing diesel reliance by up to 80% in remote locations.

• ESG-Optimized Logistics: Support for electric fleets and renewable charging infrastructure on-site.

• Strategic Funding Access: Green incentives and grants that turn sustainability into a financial advantage.

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